Adwords Grows Up! Formats, Sitelinks & Universal
There’s an old adage – If it ain’t broke, don’t fix it, unless you are carefully able to fix it in ways that helps all parties who use it & also it will make you more money, then you should think...
View ArticleTrends, ZombieBait & Sideways Keyword Research
Some people think keyword research consists of going to the Google Keyword tool, typing in four of their industry phrases & then just grabbing the keywords with the highest volume. But some people...
View ArticleWay Up Google’s Research Snoot with Peter Norvig
Peter Norvig, you might have heard of him, or felt his presence on stormy mountain tops. Among several other accomplishments, he is the creator of Norvig’s Law, the world record holder for the longest...
View ArticleDon’t Slap Rainbows: Diversity Marketing Realness
Dear Marketer-folk: You’re missing serious demographic opportunities. The dual income gay & lesbian household, the force-of–nature purchasing power of latino consumers, teens, tweens & African...
View ArticleSearch Evolution: Data Convergence & The End of Keywords?
While search technology naturally evolves, we must also recognize that human’s usage, expectations & desires for search are evolving as well. As marketers learn to leverage the information, tools...
View ArticleSearch Engine History – From WW2 to WWW
Everything old is new again. Would you believe that the origins of Google’s algorithm & mission statement may date back to 1945? What can the history of search tell us about where it’s going in...
View ArticleThe Ancient Geek History of Web Analytics
The types of marketing conversations that dominated #SESNY 2011 demonstrated a turning-point of analytic maturity for the industry. From the complexities (to some, futility) of attribution modeling,...
View ArticleOrkut Dissected: Social Networking in India & Brazil
During the summer of 2010, an interesting international client encouraged us to take a look beyond our borders and check out where Facebook was popular in other parts of the world. With Facebook’s 500...
View ArticleA Brief Guide to B2B Marketing, Part 1: What is B2B Marketing?
This is the first in AIMCLEAR‘s 3-part series covering B2B Marketing. We’ll conclude the series by wrapping up all the information and resources into a complete guide that will be available for...
View ArticleYouTube Custom Intent Targeting – One of Google’s Best Kept Targeting Secrets
Whether you’ve worked in paid search marketing for 2 years or 10, you will have likely seen firsthand how dramatically search CPCs can inflate for keywords, year over year, or even quarter over...
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